I'M
JACKIE
BRIGHT.
Marketing Professional
EXPERIENCE
2025 - Present
ARCTIC WOLF
Senior Director, Brand Programs & Events
Responsible for the success of the Brand Programs and Events team in delivering on key sponsorships, tradeshows, external events and internal events such as Sales Kick off and President's Club.
2022 - 2024
VMWARE
Strategic Brand Sponsorships Senior Manager
Responsible for driving the marketing and events strategy to deliver success for our 49ers and McLaren Racing sponsorship; resulting in $1B+ in pipeline.
2024
ARCTIC WOLF
Director, Brand Programs & Sponsorships
Manage the Oracle Red Bull Racing F1, MSR IndyCar, Vikings NFL, and Wild NHL sponsorship programs to build the Arctic Wolf Brand and YoY drive an increase of 103% in pipeline. Additionally, responsible for vetting additional ways to build the Arctic Wolf Brand.
2021 - 2022
VMWARE
Sr Global Program Manager - Incentives
Incentives transformation lead for driving our programs to support all partner types across the entire customer lifecycle
2021 - 2024
SANTA CLARA UNIVERSITY
Board of Directors
Career & Workplace Engagement Committee Chair
Oversees the work of the Alumni Association and plays an important role in guiding Santa Clara's alumni chapters and programs.
2021
VMWARE
Worldwide Customer Lifecycle Incentives Manager
Enhanced the perception of the VMware Incentives program through the creation of internal and partner-facing content including logo, messaging, guides, video tutorials, social media, and multiple global events of 100K+ attendees.
2019 - 2021
VMWARE
Worldwide Development Funds Manager
Enhanced the perception of the VMware Development Funds program through the development of new policies and programs and through the creation of internal and partner-facing content including logo, messaging, guides, video tutorials, social media, and multiple global events of 20K+ attendees.
2018 - 2019
PRAMATI TECHNOLOGIES
Marketing Director: Reve, Chatlets, ThumbSignIn, SpotCues
Responsible for brand development for Pramati Technologies business units including branding, PR, messaging, website creation, sales collateral creation, lead generation, and event marketing.
2016 - 2018
PRAMATI TECHNOLOGIES
Sr Marketing Exec: Reve Marketing
Created and maintained Reve brand by ensuring that all marketing materials are cohesive. Additionally, I manage the implementation and launch of client campaigns for companies such as NBC Universal, Bimbo Bakeries, and Quaker.
2015-2016
PRAMATI TECHNOLOGIES
Marketing Exec: Reve Marketing
Analyzed challenges and opportunities for both clients and Reve Marketing. Contributed to the creation of lead generation emails, and oversaw execution and launch of client programs.
2015
SOCIAL SPINDLE
Digital Marketing Specialist
Designed and constructed websites for a variety of clients ranging from restaurants to healthcare based on in-depth market research and client specifications.
2014 - 2015
CINEQUEST
PR Intern
Facilitated media relations and generated social buzz for the largest film festival in the Americas, and partnered with VPs to select 175 films out of a pool of 2000 applicants.
2013 - 2014
SENSE MARKETING & ADVERTISING LTD.
Marketing Intern
Teamed with the CMO to develop multiple ads, websites, and logos for a variety of clients in medical, sports, and tech industries based on market and company research.
2013-2014
FETCHING ALLURE
Marketing Intern
Curated content and developed UI/UX design of the 5-star app Palleta, designed to improve women’s skills in applying makeup and increases discovery and purchase of products.
JMB
Every moment of my life is filled with passion, love, and creativity. I graduated Cum Laude from the Leavey School of Business and hold both an MBA and a BSc in Marketing and Communication. Currently, I run Arctic Wolfs Brand Programs & Events Team. Additionally, I serve as a marketing advisor/consultant to several organizations, sit on Santa Clara University's Board of Directors, and guest lecture for several undergrad classes.
I am an incredibly motivated person, with a diverse skill set including digital marketing, public relations, brand development/management, content creation, marketing strategy, and social media management. My skill set and dedication has been recognized with awards including
The Stevie Aards, Austin Changemakers, KAѲ 35 under 35, CRN Women of the Channel,
and the Pramati Star Award.
CONSULTING EXPERIENCE
Work with Southwest ENT to create strong branding and ensure they remain the most sought after ENT practice in El Paso
Currently, serving as the Eta Lambda chapter marketing advisor. My role entails helping the executive board reach their marketing, fundraising, and recruitment goals
Amigo
Kidney
Foundation
Improved Inspire's SEO strategy and helped create website content for partnering physicians
Developed event, social, and web marketing strategies for Amigo Kidney Foundation team to implement
AWARDS/CERTIFICATIONS
Google Analytics
2016
Google Ads Display
2019
Google Ads Mobile
2018
Master Diploma - Adobe Photoshop, InDesign & Illustrator
2017
Google Digital Sales
2019
Google Ads Video
2019
Display & Video 360
2019
Shopping Ads
2019
CONTACT
Interested in working together or connecting? Send me an email or connect with me on LinkedIn.